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國際經濟不景,人們錢包收緊,很多名牌奢侈品的銷售都不如理想,部份更出現財政問題,但名牌中的名牌路易威登 LVHM 今年的銷售不跌反升。 今期 The Economist 中的一文 “LVMH in recession. The substance of style” 詳細分別原因。

文中引述路易威登行政人員的說話:”There are four main elements to our business model — product, distribution, communication and price. Our job is to do such a fantastic job on the first three that people forget all about the fourth.”


諗市場學的人一定知道 Marketing Mix 4P — Product, Price, Place, Promotion,課堂上沒有討論各項的比重……但似乎世界上最大的奢侈品集團有了答案。

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